What equipment do I need if I'm interested in creating a video?
Creating professional quality videos for online consumption requires the right equipment. The following is a brief guide to what kind of equipment your business will need to get started.
The first step to creating a video for use online is to get a video camera. Technically, anyone can create a video with any video camera, even your personal home camera. But for professional quality, businesses need to invest in professional equipment. A good quality video camera unit starts at about $1,500 and goes up to the $10,000 range.
You will need a variety of camera accessories, including:
- Tripod
- Teleprompter
- Lights
- Backdrops
- Microphones
Accessories, especially the lighting, are what make professional videos stand out from “user-generated” videos. When it's all said and done, your business is looking at spending another $2,000 to $3,000 for video camera accessories.
Once your video is filmed, it's time to edit it. You're going to need a powerful workstation that can render your videos. This machine will need to have professional editing software installed. Final Cut Pro is the choice of many professionals, including Fathom SEO. The cost for that software and add-ons (sounds, art, etc.) can range from $1,000 to several thousand dollars.
Interested in learning more about our Online Video Production Services? Our Instant Replay production team can help. We'll show you how creating a video for your website can boost sales and generate leads.