Search Engine Optimization Study: 350 Manufacturers
Manufacturers Pick the Wrong Keywords
Too often manufacturers demonstrated that they don't know how to choose keywords as part of their website marketing strategy. It's better to go after search phrases that adequately describe a business and its products.
Here are some of the actual keywords (enormously broad) that we lifted from the manufacturing web site page titles and META data we studied:
- automotive
- chemicals
- circuit
- crystal
- divider
- fleet
- frequency
- industrial
- institutional
- maintenance
- mining
- multiplier
- noise
- oven
- paint
- parts
- phase
How Do People Search?
OneStat, an expert in web analytics, in 2004 tracked the seven most popular ways:
- 2 word phrases 32.58%
- 3 word phrases 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
But that's only part of the perspective you need. Think through all of the possible ways a potential visitor might express the nature of your product or service through a search engine request- both singular and plural. Add extra words to the core word or phrase - like "products," "services," "companies," etc.
Read excerpts from this manufacturers SEO study online:
- Summary
- Introduction
- Results
- Obstacles to Natural SEO
- Top Placement for Targeted Search Terms
- Manufacturers Pick The Wrong Keywords
- Case Studies
- Future Outlook
- ROI Insights
- Conclusion
Get your printable free copy of the SEO study in its entirety.