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Search Engine Optimization Study: 350 Manufacturers

Results

Page Titles

Even though title tags help produce rankings, manufacturers consistently overlook their SEO value on the home page. A staggering number of web site owners don't bother placing keywords in the title of interior pages either.

Our findings discovered that nearly 75% of U.S. manufacturers don't use effective SEO title tags on their homepage, while over 80% of U.S. manufacturers don't use keywords in their interior page titles at all.

META Descriptions

The META description affects overall rankings, but web site owners either ignore it altogether or fail to include significant keywords within it.

Our results concluded that 65% of U.S. manufacturers don't use an effective description tag on an interior page as part of their SEO strategy.

META Keywords

It's widely accepted that major search engines don't put considerable stock in the META keyword tag (too much abuse long ago). It can't hurt to include at least a few keywords as they can influence rankings in some cases now or in the future.

We've found that nearly half of U.S. manufacturers don't use a keyword tag on their homepage. Over 60% of manufacturers also don't use keywords on an interior page.

Flash Pages

Flash introductions can impede search engines, or certainly rankings, because of the typical absence of text and re-directs in the source code. fortunately, our findings showed that only 8% of U.S. manufacturers use flash pages on their web sites.

Frames

Frames are in considerable debate. Yes, search engines can index a web site if it's in frames (i.e. navigation doesn't move). However, if created improperly, search engines may pick up the content page and visitors may not see the logo, phone number or navigation.

Our SEO study found that 18% of U.S. manufacturers use frames on their web sites, while 82% of companies were not using frames in their web sites.

Webpage Content

The good news for manufacturers is that their content is in good shape from an SEO perspective (85% rated "good" in our assessment). We didn't judge the quality of the writing or the structure of the visible text (i.e. user-friendly). To please the search engines, it's important to have copy on each page - some suggest at least 250 words. Although we didn't see that many words on all pages, we were encouraged to see copy blocks that could be revised or expanded with appropriate search terms.

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