Search Engine Optimization Study: 350 Manufacturers

Manufacturers may have a host of reasons why natural search engine optimization doesn't work for them, including time and budget restraints as well as limited expertise. Some manufacturers contacted during the study offered Fathom SEO insights based on their particular circumstances:

Going Out of Business

An executive said his company isn't exploring natural search engine optimization because it's going out of business.

Plenty of Other Options

A manufacturer indicated that it gets enough traffic from specialized industry directories that already rank well.

Future Planning

One company representative said the business will explore natural search engine optimization at the end of 2005. In the last couple of years, the company thought this effort was being handled by a webmaster. Unfortunately, they discovered that he didn't have the right skills after all.

Too Much to Monitor

An owner said natural search engine optimization is too complicated to follow. He doesn't want to take the time to put the right elements in place only to see top rankings vanish because search engines adjust their ranking criteria.

Not a Priority

A web site developer handled natural search engine optimization for a business, but when he left it wasn't deemed a priority.

Lack of Education

A manufacturer didn't realize what search engine optimization meant, assumed rankings just happened on their own.

Not Consistent

One company implemented natural search engine optimization in the past based on limited research. However, they never tracked the progress or made adjustments to pursue higher visibility.

Failure to Track

A business apparently placed some natural search engine optimization in its web site some time ago and even goes to the trouble of monitoring search engine optimization online forums. However, rather than keep up with a strategy and search engine optimization software, the company just makes random spot checks of potential positions on major search engines.

Read excerpts from this manufacturers SEO study online:

• Summary
• Introduction
• Results
• Obstacles to Natural SEO
• Top Placement for Targeted Search Terms
• Manufacturers Pick The Wrong Keywords
• Case Studies
• Future Outlook
• ROI Insights
• Conclusion

Get your printable free copy of the SEO study in its entirety.