08.27.05

SEO Ethics Guide to be Released on Black Hat, White Hat Techniques

New search engine optimization guide helps Website marketers learn how navigate the SEO industry’s underbelly - scams, unethical techniques and more.

CLEVELAND, Ohio - September 27, 2005 - A new SEO optimization guide will shed light on the industry’s dark side - everything from money back guarantees and duplicate content to keyword stuffing and cloaking.

“Taming the SEO Beast: Tips, Traps and Trends,” a free guide from Cleveland, Ohio-based Fathom SEO, will offer marketers insights about controversial techniques and services that can wound profitability.

The SEO optimization guide covering so-called “black-hat” and “white-hat” techniques will be available Oct. 10th. Before hiring an SEO consultant, register for your copy at:
http://www.fathomseo.com/forms/seotips.asp.

“If you don’t want to get banned by Google or other search engines, take these tips to heart,” said Michael Murray, Fathom SEO’s vice president. “Unfortunately, business owners are too naïve about the search engine optimization industry.”

The SEO optimization guide also includes a series of tips and tools any Web site marketer can use to help drive traffic while staying on the safe side of the SEO ethics boundary.

Murray is available to discuss the guide, SEO optimization tactics and related trends. He can be reached at 216.861.5951 ext. 111 or 866-RANK-YOU (726-5968).

Fathom SEO is a leading SEO firm dedicated to search engine marketing (SEM), with an emphasis on natural SEO optimization. As an SEO firm, Fathom SEO provides pay-per-click (PPC) management, link building, web analytics, custom web site development and Opt-in Email Marketing services.

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice.