Video Search Engine Optimization
Video search. It's the hottest thing out there, with millions of visitors now on sites like YouTube, Google Video, iFilm and Yahoo!, all getting their video fix. As video search engine optimization gains in popularity - and with Web 2.0 - the question will become: How do you optimize your relevant video content so the targeted searchers find you?
Just as in the early days of search engine optimization, for now, META keywords and descriptions are critical elements for being found by your potential audience. It's helpful to know the rules of each video search engine, which are changing constantly. Our search engine optimization specialists stay on top of industry trends and can guide you in distributing your video to support your SEO process.
Video Search: The Process
After you choose keywords and write a thorough description of what your video is about, you can then choose a file name. Give your video a name you think people would search for and one that is related to its content. This is critical to video search engine optimization. Depending on the search engine you are submitting to, it may also be beneficial to produce a transcript of audio.
Helpful tips for video search engine optimization::
- Use keyword-rich text in your Title, Description and Keyword tags
- Use anchor text
- Provide a media RSS file for frequently updated content
- End your video with an incentive to pass it on to others, such as "Send to a Friend"
- Provide a video site map
- Make the upload or download easy for viewers
- Watermark your video
As more video shows up in regular searches, it is even more valuable to optimize your videos for distribution. Be sure to follow the rules for a specific search engine and your results can be worthwhile.
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