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Kevin Tomlinson, a veteran Realtor, contacted Fathom SEO to begin a Links program to complement his natural search engine optimization. Kevin saw a 93% increase in referring links in 2006.

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Reciprocal Links or One-Way?

While search engines certainly strive to end link manipulation for the sake of high rankings, obtaining reciprocal links from valuable websites isn't always a bad thing. Depending on the search engine's algorithm, it can detect good and bad reciprocal links from the link source and link destination pages. It's always a good thing for visitors when two websites link to each other with reciprocal links when they contain related, relevant content.

Our Online PR and link referral consulting services include contacting related websites for quality one-way, inbound links, along with reciprocal links. Each link you obtain can help boost your traffic. After all ... that's what you're after, isn't it?

Our search engine marketing firm can get you linked to website directories and one-way link advertisements, along with assistance in writing press releases to promote "how to" guides and other white papers for new link building possibilities.

A few tips for link building include:

  • Buy links in specialty directories.
  • Write articles promoting your area of expertise. Other sites can link to your article, boosting your link popularity.
  • Send news releases to promote your article.
  • Start a blog or message board. Others in your industry can link to your blog as a tool for their visitors.
  • Look for sites with relevant content to complement your site. Contact the webmaster and ask for a link from the site.
  • Realize the importance of quality over quantity when it comes to link building.
  • Find out who is linking to your competitors. Contact the webmaster to see if they'll link to you.

Remember - the more quality links you have, the better it is for your website.

Need more information about our Search Engine Marketing services?

Our optimization firm offers a variety of services to get your website noticed and increase ROI, including:

Contact our search engine marketing firm today for more information about our quality link referral program.