Link Building: Getting Started
Beginning a link building program can be a daunting task. While it's a simple formula - increase the number of high-quality sites that link to your website to improve your search engine rankings - the question is, how do you find the time it takes to start building link popularity for your website?
Link building - along with organic search engine optimization - is an important factor in getting your site to rank well on search engines. With an understanding of what links you'd like to target, well-developed content throughout your site, a link popularity check and a definitive link building strategy, you could be on your way to boosting your search engine rankings.
Why is a link popularity check so important?
Most major search engines factor in link popularity when determining a website's value, or rank. It makes sense: the more websites that link to yours, the better chance your website has of increasing traffic. The more traffic your website receives, the more valuable it can become to search engines.
Something to keep in mind: not all incoming links are created equal. Relevancy of incoming links is extremely important. If your website is for a homebuilder's association, it is better to have a bricklayer website link to you than your Aunt Mary's daycare site. Again, while quantity is the highest factor, quality is essential.
Link building is more than just requesting links from other sites. Website promotion is key. Do you have a Top 10 list of do's and don'ts in your industry? Write a white paper that others can link to. It's a simple way to build link popularity. Or, take advantage of press release optimization services to distribute news releases so they get picked up by major search engines. In the end, it's all about driving traffic to your website.
How our Search Engine Marketing Firm can assist you in link building
At Fathom SEO, our team of professional SEO experts will work to create an ethical link building and Online PR program for your website, ensuring relevant inbound links for maximum visibility and increased traffic.
Our professional copywriters can also help you write and distribute white papers and guides for pickup by Google, Yahoo!, and news feeds. Have you started a new blog, forum or newsletter? We can help coordinate news releases to help promote your website and build link popularity.
Need more information about our Search Engine Optimization services?
Our optimization firm offers a variety of services to get your website noticed and increase ROI, including:
- Search engine optimization services
- Online PR and press release optimization services
- Pay-per-click search engine placement
- Permission-based email marketing services
- Customized website promotion and analytics
Contact our search engine marketing firm today for more information about our quality link building program.