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Knowledge Center > Online PR/Link Referral > Corporate Blogs

Corporate Blogs - How They Help

Business owners looking to promote their products or services may choose to start corporate blogs. Posts can come from a CEO, manager or anyone on the team willing to generate discussions to positively affect the business' core audience - the customer.

This venue of external communication can be a helpful way to improve business, respond to a crisis, and provide expert knowledge about your product or service. Corporate blogging as a means of website promotion can add credibility for a business that otherwise would simply rely on its standard website. Oftentimes, when a business offers this personal level of interaction, other sites can link to it, building link popularity.

Corporate blogs open the lines of communication between a business and its customers. Blogs also offer another venue for optimized content, which can help boost search engine optimization efforts. Credibility can come into play when readers post problems or issues they may have with a product or service, and they receive an answer or response from someone within the company.

What is the best way to begin corporate blogging?

Create the blog off your root domain. It's better for your search engine optimization efforts, as well as making it easier for customers to find it.
Create well-written, worthy content. Focus on a topic and use keywords your customer base might search for.
Update often. The best corporate blogs are those with timely content written on a daily (or more often) basis. More than one person within an organization can post.
Offer an RSS or ATOM feed. Users can stay on top of what you're writing about when it's delivered to their inbox.
Include strategic keywords. Place them in your post titles, text and tags.

What are the benefits of a corporate blog?

Client interaction. Corporate blogging can put you front-and-center of potential clients. Showcase your knowledge of your industry.
Inbound link attraction. Show your expertise and you may notice an increase in incoming links. Others in your industry may notice and link to your website.
Traffic increase. If you're using keyword-rich text and relevant content, naturally, traffic can increase.
Good public relations. Putting your business out there can be a great thing. Let the public comment on your posts and you can gain a loyal fan base.

Need more information about corporate blogging and website promotion? Fathom SEO offers an Online Public Relations program to help magnify your proven expertise on the Internet. Our team of skilled copywriters can help you create articles, guides and white papers, while helping you distribute them to your targeted audience on the Internet through a corporate blog.