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Knowledge Center > Online PR/Link Referral > Articles

Writing Optimized Articles

Writing optimized articles to generate content on your website or to promote your site through various web channels can have numerous benefits. It can establish you as an authority on a subject when you choose a topic related to your business. Writing the article with keyword-rich text can boost your search engine rankings, as well as your link popularity.

How do you write optimized articles?

Select a subject relevant to your business. If you operate a boutique that sells stained glass lamps, write an optimized article about a new technique for creating the glass or how a certain type of lamp sells more in winter than summer. Incorporate your targeted keywords in the text, but don't go overboard. As with any other page on your website, the article should be user-friendly. Don't turn off a potential customer with blatant keyword stuffing for the search engines. Include links back to your website so readers finding your article on other sites can find you when they need to.

Consider an optimized press release for promotion of the article. This could help your work get picked up by other online public relations websites that publish distributed articles.

Tips for writing Optimized Articles:

Focus on a topic related to your business or industry
Use appropriately placed keywords in the text, without keyword stuffing
Include a title at the top of the page, using a keyword
Break up a lengthy article with subheads, adding keywords where appropriate
Distribute an optimized press release to promote your article

Want to learn more about our Online Public Relations services? Fathom SEO offers a team of professional copywriters experienced in search engine optimization and online public relations who can help you create optimized articles and press releases. We can help you develop an idea for a promotional article, develop the article and distribute it for release while tracking its performance.