Does Google search videos?

Yes, in fact, Google's purchase of YouTube - along with the announcement of a thing called Google Universal Search - makes it clear to everyone that Google values video content as part of its organic search results.

Google's Universal Search function works by adding more than just text results into rankings and listings. For example, if you were to search for "ping pong" on Google, Google will not only show you websites that reference ping pong, it will begin to show you videos that are labeled as ping pong content.

For more on this, watch our Google Universal Search video.

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