Why Double Opt-in is Better for Your Business

Because it costs businesses, individuals, and ISPs so much time and money there is tremendous emphasis on stopping the occurrence of spam - especially at the inbox level. Sadly, there is no perfect formula for determining what is and is not spam. As a result, ISPs and anti-spam software use their own subjective formula of determining what exactly constitutes a spam email. There is one factor that in almost every instance will result in your email getting blocked - spam complaints. The single most effective weapon in decreasing spam complaints and increasing your long-term Return on Investment (ROI) is to use a double opt-in signup system for your email marketing efforts.

Read excerpts from this double opt-in email study online:

• Important Definitions
• The History of the Spam Problem
• Spam Filters
• Spam Complaints
• Spam Traps
• Creating an Effective Double Opt-in System
• Getting New Subscribers
• Conclusion
• About the Author
• About Perfect Pass