SEO and the ROI Debacle
Read excerpts from this SEO study online:
- Summary
- Introduction
- Measurement Failings
- Making an Educated Decision About Seo
- Working Against ROI
- Failure May Not Be Seo
- 10 Ways SEO Firms Waste Money
- Protecting Against The Wrong Move
- ROI Trends
- SEO Worthiness and Readiness
- B2B Interest
- Consumer Search Behavior
- One-Time Effort Myth
- It's All About ROI
- SEO and ROI Conclusion