Search Engine Optimization Health Care Study

Natural Website Marketing and Health Care Should Blend

Natural search engine marketing and health care just don't mix well - and they should.

Search engine optimization (SEO) is already 10 years old, and yet the health care industry still doesn't do much to take advantage of the opportunity with search engine optimization services. Our new search engine optimization study shows that industrial sectors struggle with the basics, from page titles to META data.

Their response to having natural search engine optimization services performed for their sites is somewhat surprising because the industry is known for innovation, best practices, quality assurance and more. They embrace many aspects of technology for product performance and operational efficiency. Natural search engine marketing may just be overlooked among technological and management options.

Our assessment of 350 health care web sites reached the following conclusions:

• Nearly 72% don't use an effective title on their home pages.
• Nearly 35% don't use a keyword tag on home pages.
• More than 80% don't use an effective title on primary interior pages, such as the about or product summary pages.
• 78% don't use an effective META tag description on top-level interior pages.
• Fortunately, only 14% use a splash introduction page.

We were pleased to find that the vast majority of web sites have plenty of visible text (81%) - a good move because search engines like content. Getting the right terms in the page titles and META data before amplifying them in the page text may help a great deal with search engine optimization services for your web site.

It's still a matter of the right technique. We selected 10 web sites that appeared to be doing some natural search engine optimization and studied their ranking performance. Collectively, 74% of their search terms didn't make the Top 30 of positions on Google, MSN and Yahoo!

If more web site owners start spending some time with the core components of natural search engine marketing, they'll begin to see an increase in their rankings and traffic. Ongoing page adjustments and changes with search engine optimization services being handled by in-house specialists or by a consultant - will determine the level of their success.

Read excerpts from this SEO optimization report online:

• Summary
• Introduction
• Results
• Top Placement for Targeted Search Terms
• Picking The Wrong Keywords
• Case Studies
• Conclusion

Get your printable free copy of the SEO study in its entirety.