Search Engine Optimization Health Care Study
Health Care Industry Picks the Wrong Keywords
Too often health care sites demonstrated that they don't know how to choose keywords as part of their SEO marketing strategy. It's better to go after search phrases that adequately describe a business and its products.
Here are some of the actual keywords (enormously broad) that we lifted from the health care web site page titles and META data we studied.
- anesthesia
- consultant
- consulting
- examination
- exercise
- health
- healthcare
- home
- hospital
- hospitals
- incubator
- instrument
- laboratory
- leadership
- monitor
- nurse
- orthopedic
- paramedic
- pediatric
- physicians
- scrubs
- staffing
- stroke
- surgery
- team
- training
- uniforms
- walker
- wheelchair
- x-ray
How Do People Search?
OneStat, an expert in web analytics, in 2004 tracked the seven most popular ways:
- 2 word phrases 32.58%
- 3 word phrases 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
But that's only part of the SEO marketing perspective you need. Think through all of the possible ways a potential visitor might express the nature of your product or service through a search engine request- both singular and plural. Add extra words to the core word or phrase - like "products," "services," "companies," etc.
Read excerpts from this SEO optimization report online:
- Summary
- Introduction
- Results
- Top Placement for Targeted Search Terms
- Picking The Wrong Keywords
- Case Studies
- Conclusion
Get your printable free copy of the SEO study in its entirety.