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Kickstart Higher Education Marketing With Email

Opt-in email marketing guideEmail Marketing has proven to be an effective and efficient means of marketing to both current and prospective students, as well as alumni and parents. According to recent studies, It has an ROI of over $56 for every $1 spent. This guide outlines much of the process and benefits, and covers the following:
  • Building your opt-in email marketing database
  • Creating event-triggered emails
  • Setting up monthly emails
  • Using email for non-enrollment communications
  • Knowing your ROI and your recipients
  • Technical Requirements

Download the PDF or watch the "Guide to Email Marketing for Higher Education" video.