Search Engine Optimization Study: 350 Manufacturers

Fathom SEO examined the manufacturing study data and selected 10 of the web sites that appeared to have the most search engine ranking in place. Some of the apparent keywords and search terms were ranking, but most weren't - especially in the coveted Top 10 zone.

Top 10 Search Engine Ranking

We've discovered that 86% of search terms on the web sites of U.S. manufacturers are not listed in the top 10 for Google, 87% of search terms are not listed in the top 10 for Yahoo!, and 88% of search terms are not listed in the top 10 for MSN. Overall, about 87% of search terms were not found in the top 10 for Google, Yahoo! and MSN.

Top 20 Search Engine Ranking

Of the 350 U.S. manufacturers studied, 80% of their search terms were not found in the top 20 of results in Google, 81% of search terms were not found in the top 20 for Yahoo!, and 85% of search terms were not in the top 20 of results for MSN. Total, 82% of search terms were not found in the top 20 results for Google, Yahoo! and MSN.

Top 30 Search Engine Ranking

The conclusions of our SEO study found that 78% of search terms of U.S. manufacturers web sites were not found in the top 30 on Google, 75% of search terms were not found in the top 30 for results on Yahoo!, and 82% of search terms were not found in the top 30 on MSN. In total, 79% of search terms from manufacturers sites were not found in the top 30 on Google, Yahoo! and MSN.

Read excerpts from this manufacturers SEO study online:

• Summary
• Introduction
• Results
• Obstacles to Natural SEO
• Top Placement for Targeted Search Terms
• Manufacturers Pick The Wrong Keywords
• Case Studies
• Future Outlook
• ROI Insights
• Conclusion

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