Search Engine Optimization Study: 350 Manufacturers
Conclusion - SEO Optimization
Manufacturers may have the best of SEO optimization intentions that don't get addressed for any number of reasons, from management's vision and lack of expertise to budget and time constraints.
It's encouraging that they do have web sites and that they plan to invest more heavily in them in the next year or so as part of their SEO optimization strategy. We've also seen that they managed to write enough content that could be optimized and most avoid hindrances such as splash pages and frames.
They even have page titles and META data in place; it's simply a matter of using them effectively with strategic search terms. Other SEO optimization factors can come into play, including site architecture and link building, but making the most of foundational SEO optimization elements can only help boost awareness of their web sites.
Read excerpts from this manufacturers SEO study online:
- Summary
- Introduction
- Results
- Obstacles to Natural SEO
- Top Placement for Targeted Search Terms
- Manufacturers Pick The Wrong Keywords
- Case Studies
- Future Outlook
- ROI Insights
- Conclusion
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