Why Double Opt-in is Better for Your Business

Your newsletter must offer something to your subscribers so they will want to receive your emails. Virtually all emails you send should offer a combination of subscriber relevant self-promotional incentives for your message recipients to act on such as discounts, promotions, special offers, and information that your subscribers will be very interested in. For example, Fathom SEO's Perfect Pass Email Marketing News offers an 80% to 20% information-to-promotion ratio that is popular with our recipients.

In addition, if you want to grow a potent double opt-in marketing database you must advertise it. By placing a prominent link to subscribe for your newsletter on every web page of your site, you should notice a significant increase in new subscribers and sales as a result.

In February 2005, JupiterResearch listed search engine marketing (both organic search engine optimization as well as pay-per-click) as one of the most cost-effective but underutilized tactics in growing an email list. Other tactics that have been proven successful are direct marketing, online advertising, tradeshows, and cross-promotions.

Read excerpts from this double opt-in email study online:

• Important Definitions
• The History of the Spam Problem
• Spam Filters
• Spam Complaints
• Spam Traps
• Creating an Effective Double Opt-in System
• Getting New Subscribers
• Conclusion
• About the Author
• About Perfect Pass