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SEO In-House vs. Outsourced

Conclusion

Businesses can succeed with in-house SEO if they have their team and processes in place. Otherwise, they may fail or lag behind.

For the most vital keywords, a business should look at Google and other leading search engines and see who ranks well. Is the company in the top 3, top 5, or top 10? High rankings may suggest that other web sites are getting the web site traffic. How long will a company tolerate that before implementing SEO to reach its share of searchers?

It's worth noting that Fathom SEO in 2005 conducted two studies of health care companies and manufacturers (350 web sites each time) to see how they handle basic SEO (i.e. page titles and META descriptions). With the home page, for example, 75% of manufacturers and 72% of health care companies didn't make effective use of their page titles.

In other words, many businesses may not know what they're doing, are content with their profitability or just don't see the need to rank well.

Ultimately, a company's success in natural SEO depends on where its ability to develop or hire talent that follows best practices. Otherwise, if the business cares about losing web site traffic to competitors, outsourcing may be a good bet. Different plans and prices are available (and skill levels as well).

Read excerpts from this SEO study online:

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice.