Why Double Opt-in is Better for Your Business

Any good double opt-in system should have these important features:

• It allows recipients to opt-in quickly via an online form.
• Only a few questions should be asked at signup. Asking too many questions at signup will discourage potential subscribers.
• A notification should be given to the recipient both before and after completing the online form informing them that they will not be added to the database until they confirm their subscription.
• A disclaimer should be placed on the web site telling the subscriber that their information will not be shared or sold to any 3rd party. This will help to improve enrollment rates because your subscribers believe their email address will not be spammed.
• There should be a link to your company's privacy policy. This can help your standing with ISPs when they decide if your company's operations are legitimate.
• The link to confirm the subscription, placed within your recipient's confirmation email message, should be unique to the subscriber. This will prevent the confirmation of someone else's subscription.
• Keep track of the information that a subscriber entered when they logged into your system. In addition to their name and email, you should also include their IP address, the address of the opt-in web page, and the date and time of their opt-in. In the unlikely event that the person would ever issue a spam complaint, you would have solid data that you could show ISPs and black list administrators that would help you in quickly resolving the issue.

Read excerpts from this double opt-in email study online:

• Important Definitions
• The History of the Spam Problem
• Spam Filters
• Spam Complaints
• Spam Traps
• Creating an Effective Double Opt-in System
• Getting New Subscribers
• Conclusion
• About the Author
• About Perfect Pass