Why Double Opt-in is Better for Your Business

Since 1997 Joe Soltis has overseen the online marketing campaigns of over 70 companies. With Joe's wealth of knowledge about human clicking behavior, permission-based marketing, and Internet technology and culture, he has achieved a customer retention rate in excess of 95%. Joe has a proficient understanding of the "netiquette," technologies, and laws that govern the powerful marketing tool of opt-in direct email marketing. His industry-insider knowledge has been proven to improve a company's click-through rate in excess of 300%. Joe Soltis is currently the Director of Permission-Based Marketing for Fathom SEO, an Internet marketing firm based in Cleveland, OH.

Read excerpts from this double opt-in email study online:

• Important Definitions
• The History of the Spam Problem
• Spam Filters
• Spam Complaints
• Spam Traps
• Creating an Effective Double Opt-in System
• Getting New Subscribers
• Conclusion
• About the Author
• About Perfect Pass