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Fathom SEO creates a new HTML email template for Cleveland Clinic's Catalyst eNews newsletter. Recipient activity immediately improves by more than 567%.

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Knowledge Center > Opt-in Email Marketing > Defining ROI

Defining ROAS

Our system is built to be flexible so that we can define and measure the return on advertising spend (ROAS) for different business models and marketing strategies. There are 3 different ways in ways in which ROAS is measured, by sales generated per dollar spent, by email marketing leads generated per dollar spent, and by overall branding and awareness generated per dollar spent.

Our tracking and analytics technology can give concrete answers to the 3 very important questions above. For more information about how we can measure your ROAS, please click on one of the links below:

Sales generated per dollar spent
Leads generated per dollar spent
Overall branding and awareness generated per dollar spent

Contact our Search Engine Marketing Firm today to learn how we can help your email marketing lead solutions.