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Fathom SEO creates a new HTML email template for Cleveland Clinic's Catalyst eNews newsletter. Recipient activity immediately improves by more than 567%.

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Knowledge Center > Opt-in Email Marketing > Defining ROI > Defining ROI by Brand Awareness

Defining ROI

Defining ROI by Brand Awareness

If one of the main goals of your email campaigns is to increase brand awareness our system can let you know how effective your campaigns are and how to make advertising and marketing improvements to both your on-line and off-line marketing.

Our email marketing service can track:

The percentage of your database that is opening and interacting with your message.
How many people use your email to find out more information about your organization, your products, and your services.
Where your recipients go and what they do after they leave your email message.
The popularity and usefulness of your content by seeing how many times each subscriber views your email campaign over any time-period and what percentage of your database forwards the information you send them onto a friend.
The quality of recipient interaction with your brand by comparing you to your industry and seeing where you can make improvements.
They quality of your mailing practices and your list building practices by monitoring the rate at which your email database grows.

Then, using the data that we learn through recipient surveys and monitoring the behavior of your email subscribers and segments of your subscriber database, our email marketing service can see what your subscriber base is interested in and not interested in. We can also see what gets your subscribers to place an order, make a phone call, and ask for more information. We can then take that information and use it to better target and market your brand, products, and services for all of your on-line and off-line marketing.

Below is an example of the graphic overlay that shows the percentage and total count of a send that clicks on the links within a message:

Tracking3

Our tracking and analytics technology can give concrete answers to the 3 very important questions above. For more information about how we can measure your ROI, please click on one of the links below: