Knowledge Center > Opt-In Email Marketing > Email Marketing System Features > Deliverability Monitoring

Deliverability Monitoring

Real-Time Deliverability Monitoring - Every message that you send will either arrive in your recipient's inbox, junk mail folder, or not arrive at all. Our email marketing service can analyze all emails being sent by our clients in order to see if their email campaigns are achieving top delivery rates.

White Listing - We offer near 100% delivery rates in a very large part due to our relationships and our upstream provider's relationships with ISP's. Our email marketing service professionals work closely with ISP's to stay on their white lists and help your opt-in email campaigns bypass normal filtering parameters that most emails have to go through.

Monitoring of Black Lists/Sending Reputation - There are numerous public black lists that you or your email marketing service could be on (Spam Cop, S.P.E.W.S, XBL, CBL, RSL, DSBL, and SORBS, just to name a few), as well as any major ISP's internal black lists. If your IP address, domain name, or company name end up on a black list, your email may not get through to many of your recipients. We monitor these lists, research to find the source of the problem, and work with the black list operator to clean up the issue.

Feedback Loops - With Fathom SEO, all of your email campaigns are tied into the feedback loops of leading ISP's so that if someone mistakes your email for spam, that person is immediately removed from your database.

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Learn more about our email marketing service. Contact our PBM Firm today for additional information.