Press Release Optimization: Getting Noticed on the Internet

Is your business receiving adequate online coverage of newsworthy events? Is your news being picked up by Google News, Yahoo! News, the Associated Press or leading industry-specific outlets? Does your company optimize all news releases for the search engines, social media sites and general online audiences?

If you answered "no" to any of the above questions, your company could be missing out on significant website traffic.

Getting noticed on the Internet is a craft. It requires targeted online promotion and link building over an extended period of time for your website to get new visitors. Driving qualified visitors who have the potential to become customers? It can be tricky.

To rank in the search engines, your website needs incoming links. Surely your business has newsworthy topics to talk about. The question is: How do you write press releases with sizzle that get noticed by industry-related websites that link back to your site?

In drafting, editing or optimizing press releases, Fathom SEO ensures all the SEO-friendly elements are in place, so your release can look its best to both search engines and human eyes. We can also customize lists of relevant industry sites, bloggers and online social networks where your news would be well-received, and then pitch the news to these places. We will help your story to be seen across the Internet by the largest and most relevant groups of people.

Essential Elements of Fathom Press Release Optimization Services:

• Real news (specific and targeted)
• A headline that gets noticed
• Strategic hyperlinks back to your website (keywords, keywords, keywords)
• Relevant industry and regional targets selected
• SEO extras: keyword tags, images, video, social media tie-ins, attached files and more
• Cross-promotion

Fathom SEO's press release optimization services can save your company time by having someone else write an optimized, attractive press release, or edit and enhance one you've already written. Get more valuable links, referral traffic and general visibility by having all the elements of a successful online press release in place, from a captivating headline to social media integration.

Contact our search engine optimization firm today to see how we can get you noticed on the Internet with high-quality press releases.

Learn more about our press release optimization services here.