Keyword Refinery - A Groundbreaking New Keyword Research Tool

When it's time to find the ultimate list of keywords for your website - the ones that will drive qualified traffic and turn visitors into customers - it's time for the Keyword Refinery.

Fathom SEO's proprietary new keyword research tool offers a groundbreaking approach that is unique to the search engine marketing industry. Available at no extra charge to Fathom clients, the tool leverages and supports a holistic approach to SEO and paid search, drawing data from client statistics, major search engines like Google and Yahoo!, competitor data, ranking software and several other data feeds.

Many SEO firms determine a client's potential keyword list using limited information: search data and intuition. The Keyword Refinery allows the Search Engine Marketing team at Fathom SEO to put a vast number of potential search terms through numerous tests, scoring each keyword against onsite, technical offsite and Web analytics factors. In addition, the Keyword Refinery can be adjusted depending on the size of the target market.

Online success depends on effective keyword selection. The team at Fathom SEO developed the Keyword Refinery based on 12 years of search marketing experience, using keyword relevance, website viability, competitiveness and potential traffic as considerations in the algorithm.

Want to learn more about how the Keyword Refinery can help your website achieve higher search engine rankings and convert traffic into sales? Contact us today.