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Products > Search Engine Optimization > SERV Process > Step 4 - Campaign Management, Analysis and Measurement

SERV Process - Step 4

Step 4 - Campaign Management, Analysis and Measurement

Rankings and Traffic - Analyze changes in search engine rankings and overall website traffic, referring websites and other web analytics to determine program effectiveness.

Monthly Reporting - Chart key metrics, including website visitors, visitors from search engines, referring traffic, online PR/link initiatives (i.e. news release distribution statistics, paid links performance). Complimentary ClickTracks is available.

Natural Search Engine Optimization - Revise and expand page titles, meta data, source code and content to achieve higher rankings and drive additional traffic.

Online PR/Link Building - Determine best opportunities based on program and data from previous activities.
Monthly Meetings/Conference Calls - Discuss strategic initiatives and what client needs to succeed.

Our SERV program comes in three different packages to tailor your search engine optimization needs. To review our SERV packages click here.