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Products > Pay-Per-Click > PPC Process > Measurement and Reporting

Our PPC Process - Step 4

Step 4 - Monthly Measurement and Reporting

Performance Tracking - Analysis of paid search trends, including completed forms, click-to-conversion, conversion cost, average cost per conversion and ROI tracking.

Strategic Reports - An executive summary of activity, as well as detailed charts and recommendations based on PPC tracking software and Web analytics.

Campaign Adjustments and Ongoing Optimization - Campaign updates as needed, including ad copy, keywords, maximum cost per click, daily keyword budgets and bidding strategies.

A/B Testing - Analysis of testing various combinations of ad copy to help determine the most effective configuration for improving ROI.

Fathom SEO's PPC management services can customize your Pay-Per-Click campaign. View our PPC Packages here.