Opt-in Email Process

We have developed a proven email marketing solution that allows us to bring success to our clients. We offer both full-service email marketing and self-service email marketing solutions, but most clients choose our full-service plan.

• We get to know your products/services, goals, and target audience.
• We define a Return on Investment goal and we set your campaigns up to track that Return on Investment.
• We present and agree on a marketing strategy.
• We configure your account, brand your email communications, design email marketing templates and landing pages.
• We white-list your account, tie you into feedback loops and clean up and develop a good sending reputation for you in the tech community.

• Copy created from professional copywriters is placed into the HTML template
• Graphical edits are made
• Dynamic and event-triggered variables are defined and programmed.
• List segments to be used for the email campaign are defined and set.
• Sending schedule is defined.
• Deliverability testing is done to get your message delivered into the in-boxes of your recipients.
• Rendering testing is done to ensure that your message appears the way you want it to in the many different inboxes of the Internet.
• Advanced tracking of who and how many people open, click, opt out, bounce, unsubscribe, purchase and/or fill out a form is setup and tested.
• Final test sent to client for review, approval given, and message queued for sending at requested date and time.

• We send the campaign.
• We analyze send rates, deliverability by ISP, open, click, web browsing, branding, lead, and sales success of campaigns and individuals targeted by campaign.
• We analyze bounce rate, list growth rate, opt out rate, spam complaint rate, spam trap hit rate and recommend improvements to client for better results.

Schedule an email marketing demo with Fathom SEO or view a virtual demo of our email marketing solutions and capabilities online.