Fathom SEO's email marketing solution, Perfect Pass, is an industry-leading email marketing technology and service offering excellent in-box deliverability, advanced tracking, automated database segmentation, event triggered messaging, dynamic content, and much more. We offer flexible and scalable solutions that can be designed to meet and exceed any email marketing need. We will work with your company on content, template, and database development, as well as campaign deployment and tracking. With Perfect Pass email marketing solution, you will be free to choose which of our services you want to utilize, with your choice of full-service and self-service options.
Fathom SEO's Perfect Pass Email Marketing Program
A Full-Service Email Marketing Plan
Initial Setup |
- Consultation with client regarding client's goals, the strategy to enact them, and measurement of ROI. Set up custom Perfect Pass account with client's custom opt-out page and message, database groups, opt-out database, message creation center, and tracking center.
- White-listing of client, setting up client on feedback loops, and optimizing client account for maximum in-box delivery.
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Template Design |
- Analysis of template's goals/objectives
- Design of custom email template or templates per client's request using cutting-edge tracking and heat mapping research and technology to setup the message template for maximum ROI.
- Build template or templates for re-use for subsequent campaigns.
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Campaign Management |
- Program and format creative copy into template
- Send test launches to client for approval
- Revise content per client's requests
- Analysis of email campaigns and recommendations on how to improve ROI.
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Deployment & Tracking |
- Launch of the email campaign
- Real-time reporting of advanced statistics
- Monitor behavior and activity of individuals within the email database both within the email and on client website.
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Monthly Hosting & Service |
- Hosting of your Perfect Pass account, including mailing databases, removal lists, messages, software, initial landing pages, opt-out Web page, and sending statistics.
- Customer service questions.
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Schedule an email marketing demo with Fathom SEO or view a virtual demo of our email marketing solution online.
A Self-Service Email Marketing Plan
Initial Setup |
- Set up custom Perfect Pass account with client's custom opt-out page and message, database groups, opt-out database, message creation center, and tracking center.
- Up to 8 hours of training on the use of the client's Perfect Pass account.
- White-listing of client, setting up client on feedback loops, and optimizing client account for maximum in-box delivery.
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Deployment & Tracking |
- Launch of the email campaign
- Real-time reporting of advanced statistics
- Monitor behavior and activity of individuals within the email database.
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Monthly Hosting & Service |
- Hosting of your Perfect Pass account, including mailing databases, removal lists, messages, software, initial landing pages, opt-out Web page, and sending statistics.
- Multiple format message composition
- Unlimited campaigns
- List/database management capabilities
- Self-customization of your Perfect Pass account.
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Fathom Support Program |
- Creative design and development
- Custom development, programming or integration
- Support & training
- Prepping database/message for dynamic content and/or fields.
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Schedule an email marketing demo with Fathom SEO or view a virtual demo of our email marketing solution online.
