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Products > Banner Advertising > Banner Advertising Process > Step 1 - Business and Target Market Analysis

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Step 1 - Business and Target Market Analysis

Exploration - Identify priority products/services and target audience. Establish targeting options (contextual, behavioral, geographic) and campaign time frame.

Goals & Objectives - Determine measure of success for campaign (increased sales, leads, traffic, branding, etc.)

Step 2 - Research & Planning - View

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