SERV Process - Step 1 - Search Engine Optimization Services
Step 1 - Business and Target Market Analysis
Market Analysis - Identify marketing goals, priority products/services and target audience (includes questionnaire).
Website Impact Analysis - Determine effective search engine marketing strategy by analyzing website structure, content, meta data, select rankings, search engine and referring traffic, page cache trends, effectiveness of inbound links and link bait (or lack of), including tools, blogs, videos, podcasts, articles, white papers, etc.
Competitive Analyses - Evaluate what competitors do well and where they fall short with website structure, select rankings, quality of inbound links and content that influences natural search engine rankings and attracts links.
Initial Keyword Nomination - Develop list of targeted search terms related to client’s customer base and market segment.
Step 2 - Keyword Development, SERV Program Goals - View
Our SERV program comes in three different packages to tailor your search engine optimization needs. To review our SERV packages click here.