11.07.06

Free SEO Service Predicts Annual Searches and Potential Website Traffic

New TrafficScout service helps companies determine whether SEO is worth the effort.

CLEVELAND, Ohio – November 7, 2006 – Fathom SEO today launched TrafficScout, an Internet keyword traffic activity report that helps online marketers find out whether people search for their products and services.

The complimentary service offers a number of features, including:

• Predicts how many annual searches are conducted for select keywords and phrases in a given industry
• Projects website visits based on natural search engine visibility
• Lists key questions to consider when assessing the cost of lead generation resources

The TrafficScout report is available at:
http://www.fathomseo.com/forms/SERV_form.asp

“Savvy business executives must carefully decide whether it’s even worth investing in search engine optimization for their websites,” said William Fox, president of Fathom SEO.

“In some cases, there may not be many searches. However, marketers often are surprised to learn about the myriad ways people look for what they sell,” Fox said.

Other Internet keyword research tools have a number of shortcomings. For example, some have inflated data that reflects many advertisers’ inquiries. Others have limited data that doesn’t fully reflect what’s happening in an industry, Fox said.

TrafficScout offers a diverse collection of individual keywords and phrases. Annual calculations are based on Internet search trends and Fathom SEO’s proprietary methodology.

For more information, call 216.369.2220 or 866.RANK.YOU (726.5968).

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice.