10.05.06 |
Fathom SEO at B2B Marketing and Search Engine Marketing Conference
Learn diverse marketing lead generation tactics, including search engine optimization and paid advertising (PPC) strategies. Cleveland, Ohio – Oct. 5, 2006 – Michael Murray, Fathom SEO’s vice president of Search Engine Marketing, will join other top marketing experts for What’s Working Now!, a fast-paced, comprehensive one-day conference Nov. 2 in Cincinnati, Ohio. A nationally known speaker and search engine marketing (SEM) veteran, Murray began shaping corporate SEO strategies as a search engine marketing consultant in 1997. He will share his insights on “How To Turn Search Engines Into Sales Machines.” Murray is a frequent speaker at Search Engine Strategies conferences and has authored a number of articles, guides, white papers and studies, including how manufacturers and health care companies use SEO. Other What’s Working Now! speakers will cover telemarketing, direct mail, business relationship marketing, tradeshow marketing, marketing strategy, how to identify super-responsive lists and print advertising. Designed for B2B marketers concerned about their ROI, the one-day conference is only $199 (Early Bird Registration) – $249 after October 17. Breakfast and lunch will be provided. The all-day event will be Thursday, Thurs., Nov. 2 from 7:45 a.m. to 4:30 p.m. (preceded by breakfast and networking at 6:45 a.m.) at the Montgomery Inn, 601 East Pete Rose Way, Cincinnati, OH 45202 The conference comes with a money-back guarantee. Get more details at the What’s Working Now website (www.wwnowbtb.com) or register online at the Business Courier (www.bizjournals.com/cincinnati/event). Mike Hensley, who earned B-to-B Magazine’s coveted “Agency of the Year” award four times in the past eight years, will deliver the opening keynote: “Business Relationship Marketing: Effectiveness and ROI, Now!” At What’s Working NOW marketers will learn:
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