12.15.02

Fathom SEO Delivers the Goods for FedEx Custom Critical

CLEVELAND, Ohio December 15, 2002 – Fedex Custom Critical has chosen Fathom SEO, a search engine marketing firm, for their online marketing efforts. Fathom SEO will develop and implement a comprehensive search engine marketing program.

“We’re excited about the opportunity to help an industry leader such as Fedex Custom Critical with their online marketing efforts,” said Ron Copfer, Fathom SEO (a search engine marketing firm) president and chief executive officer. “If you want something shipped urgently, there is no one else you should call. Our goal is to transfer that message over the Internet, and get them found across the major search engines.”

FedEx Custom Critical provides exclusive-use, time-specific shipment services throughout the U.S. and Canada and within Europe. Among its divisions are Surface Expedite, for nonstop, door-to-door transport of critical shipments; White Glove Services®, for shipments that require special care in handling; and Air Expedite, which offers an array of air solutions to meet customers’ critical delivery times.

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $27 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 250,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.com.

About Fathom SEO
Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated Opt-in Email Marketing services. Clients include Eaton Corp., the Cleveland Clinic, Little Tikes, FedEx Custom Critical, Sauder, Bissell and Darice.