A founder of Fathom SEO, William Fox has spent the past 22 years as a serial entrepreneur, launching several successful businesses. He spent 10 years running a defense contracting manufacturing company, which he founded to lower defense procurement costs on sole-source items. After selling the business, he became involved in several technology-related ventures. He helped start Industry.Net, a pioneering web marketplace for Industry that obtained over 4,000 customers and $30mm in revenues between 1992 and 1997. He then helped build a field sales force for ServiceWare, a leader in the online knowledge management field, which eventually became a public company.

After leaving ServiceWare, Bill founded VendorTech, a rapid-growth company that offered fully integrated buy-side and sell-side web-based software to manufacturers. In 2002, VendorTech completed a successful merger with Fathom IT Solutions, a leading regional provider of web-based application solutions and consulting services for business and government. Bill served as Executive Vice President of Fathom IT, and helped guide the company to becoming one of the premier Microsoft.Net application developers and solution providers in the Great Lakes region.

As a result of Bill developing programs and processes to effectively deliver best-in-class search engine optimization programs, including the development of the SERV - Search Engine Ranking and Visibility program, Fathom SEO became a significant player in this new growth industry, employing many experienced specialists. Formerly one of the strategic business units of the Fathom IT Solutions Company, Fathom SEO became so successful it was spun out to operate as its own entity. Bill guides the marketing, sales, financial and day-to-day operations of the company, working with Mike Murray to ensure that all Fathom SEO programs maintain their relevancy in a constantly evolving business and technology environment.

Bill has won several national and regional awards for his entrepreneurship. He has had several articles and white papers published in numerous business publications regarding the marriage of Internet technologies to business processes such as sales, marketing and supply chain management.

In his spare time, Bill likes to play the drum set in his living room and is actively involved with amateur wrestling - he enjoys following his son Dustin, who wrestles in the Big Ten for Northwestern University.

Scot joined Fathom SEO in 2007, and has since been winning over the company with his engaging personality and steady leadership. He is also the President and a Principal of PromiseONE, LLC, a Beachwood, Ohio-based private equity company whose partnership with Fathom coincided with his arrival.

Prior to PromiseONE, Scot was President of SWC Corporation, based in Ohio. He is a graduate of the University of Florida (BS) and the Weatherhead School of Management at CWRU (MBA).

Manages the staff that implements all products and services, including Search Engine Optimization, Pay-Per-Click Management, Online PR/Link Building, and Permission Based Email Marketing. In her role, Tracie also shapes fiscal strategies, negotiates key contracts and oversees human resources (including guiding the growth of the company from 12 to nearly 50 employees). Her team handles more than 125 clients, including Eaton Corp., Cleveland Clinic, Bissell, Kent State University and Career Education Corp.

A 10-year veteran in the changing Internet industry, Tracie has extensive operations and client project management experience related to website development.

Mike, our SEO thought leader, directs a diverse staff of SEO consultants. A nationally known speaker and search engine marketing (SEM) veteran, he began shaping corporate SEO strategies as a search engine marketing consultant in 1997.

With an emphasis on best practices, Mike guides companies in many industries - everything from health care and manufacturing to education and professional services.

He has supported the SEM industry with a wide array of articles that appear in WebProNews, iMedia Connection and other online publications. A contributing blogger at ReveNews, Mike has authored a diverse set of how-to guides and a white paper, "Is Search Engine Optimization Worth It? SEO and the ROI Debacle ." He also led two national studies on how health care companies and manufacturers use SEO.

His passion for search engine marketing grew out of a writing background. Mike earned his bachelor of arts degree in journalism at Kent State University in 1986. Over the next decade, he worked for daily newspapers and followed technology trends as an editor for Small Business News, a Cleveland, Ohio-based chain of nine regional business publications. For the last eight years, Mike has focused on web site design, usability and content, search engine optimization, link building, ROI/web analytics and pay-per-click programs.

Mike cares deeply about the integrity of the industry. He frequently cautions business owners and marketers about unethical practices, such as cloaking, keyword stuffing and misleading guarantees. He offers fresh insights and timely SEO tips at complimentary workshops. Mike also presents at regional and national workshops and events, including Search Engine Strategies conferences in Chicago, New York City and San Jose.

His wife, Terri, and their two boys live in suburban Cleveland. Mike is active in his church and community organizations, including a hospice home for the poor.

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