A founder of Fathom SEO, William Fox has spent the past 22 years as a serial entrepreneur, launching several successful businesses. He spent 10 years running a defense contracting manufacturing company, which he founded to lower defense procurement costs on sole-source items. After selling the business, he became involved in several technology-related ventures. He helped start Industry.Net, a pioneering web marketplace for Industry that obtained over 4,000 customers and $30mm in revenues between 1992 and 1997. He then helped build a field sales force for ServiceWare, a leader in the online knowledge management field, which eventually became a public company.

After leaving ServiceWare, Bill founded VendorTech, a rapid-growth company that offered fully integrated buy-side and sell-side web-based software to manufacturers. In 2002, VendorTech completed a successful merger with Fathom IT Solutions, a leading regional provider of web-based application solutions and consulting services for business and government. Bill served as Executive Vice President of Fathom IT, and helped guide the company to becoming one of the premier Microsoft.Net application developers and solution providers in the Great Lakes region.

As a result of Bill developing programs and processes to effectively deliver best-in-class search engine optimization programs, including the development of the SERV - Search Engine Ranking and Visibility program, Fathom SEO became a significant player in this new growth industry, employing many experienced specialists. Formerly one of the strategic business units of the Fathom IT Solutions Company, Fathom SEO became so successful it was spun out to operate as its own entity. Currently acting as President and CEO, Bill guides the marketing, product development, sales, financial and day-to-day operations of the company. He works closely with Scot Lowry and the rest of the Senior Management Team to ensure that all Fathom SEO programs maintain their relevancy in a constantly evolving business and technology environment.

Bill has won several national and regional awards for his entrepreneurship. He has had several articles and white papers published in numerous business publications regarding the marriage of Internet technologies to business processes such as sales, marketing and supply chain management.

In his spare time, Bill likes to play the drum set in his living room and is actively involved with amateur wrestling - he enjoys following his son Dustin, who wrestled in the Big Ten for Northwestern University and is the reigning NCAA Division I Heavyweight Champion.

Scot Lowry joined Fathom SEO in 2007 as Fathom's Executive VP and CFO. He became Chief Operating Officer of Fathom SEO in January 2009. Scot is also the President and a Principal of PromiseONE, LLC, a Beachwood, Ohio-based private equity company whose partnership with Fathom coincided with his arrival. Prior to PromiseONE, Scot gained financial and operations management experience with diverse service organizations including real-estate development, construction management and health care information systems businesses. His experience is with companies ranging in size from start-ups to $100+ million private companies. Scot is a graduate of the University of Florida and the Weatherhead School of Management at Case Western Reserve University (MBA).

Kevin Shaw became Chairman of Fathom SEO in 2007. Kevin is also co-founder of PromiseONE and owner of Thunderbay Enterprises (TBE), a firm which invests in private companies. Prior to forming TBE and PromiseONE, Kevin served as President/CEO of NCS Healthcare, a publicly traded institutional pharmacy. He co-founded NCS in 1986, led its public offering and ran the company until its sale in 2003. At NCS, Kevin acquired in excess of 50 companies. Prior to NCS, he was employed by McKinsey & Company and Owens Corning Fiberglass. He serves on the board of Erie Plastics, Federal Process Company, and several private companies. Kevin is a graduate of Harvard College and Stanford Graduate School of Business (MBA).

Tracie has been with Fathom SEO since it was founded by Bill Fox. She is a 12+ year veteran in the internet industry. Tracie has extensive operations and client relationship management experience related to website development and all facets of online marketing. Tracie was responsible for implementing the foundation of Fathom SEO's disciplined approach to delivering online marketing services that has allowed Fathom SEO to become an industry leader. Her team handles more than 150 clients, including Eaton Corp., Cleveland Clinic, Bissell, Kent State University and Career Education Corp.

Mike Murray Fathom SEO's thought leader, directs a diverse staff of consultants and researchers. A nationally known speaker and search engine marketing (SEM) veteran, he began shaping corporate online marketing strategies as a search engine marketing consultant in 1997.

With an emphasis on best practices, Mike guides companies in many industries - everything from health care and manufacturing to education and professional services

He has supported the SEM industry with a wide array of articles that appear in WebProNews, iMedia Connection and other online publications. A contributing blogger at ReveNews, Mike has authored a diverse set of how-to guides and a white paper, "Is Search Engine Optimization Worth It? SEO and the ROI Debacle ." He also led two national studies on how health care companies and manufacturers use SEO.

His passion for online marketing grew out of a writing background. Mike earned his bachelor of arts degree in journalism at Kent State University in 1986. Over the next decade, he worked for daily newspapers and followed technology trends as an editor for Small Business News, a Cleveland, Ohio-based chain of nine regional business publications. For the last eight years, Mike has focused on web site design, usability and content, search engine optimization, link building, ROI/web analytics and pay-per-click programs.

Mike cares deeply about the integrity of the industry. He frequently cautions business owners and marketers about unethical practices, such as cloaking, keyword stuffing and misleading guarantees. He offers fresh insights and timely online marketing tips at complimentary workshops. Mike also presents at regional and national workshops and events, including Search Engine Strategies conferences in Chicago, New York City and San Jose.

His wife, Terri, and their two boys live in suburban Cleveland. Mike is active in his church and community organizations, including a hospice home for the poor.

Mike Murray on Sphinn Mike Murray on Facebook Mike Murray on LinkedIn

Dan originally joined Fathom SEO in 2001 as a Business Development Manager. In 2006 he transitioned into the role of Vice President- SEM Business Development. Dan was very instrumental in the early development of Fathom SEO's online marketing programs and was co-inventor of Fathom SEO's flagship organic search marketing product- SERV. Dan currently oversees the national sales team while developing new business opportunities and strategic partner programs for Fathom SEO

Dan brings to the organization over 20 years of sales, management, and marketing experience in the consumer products and commercial supply markets. His diverse background allows Dan to identify with the marketing objectives of Fathom SEO clients, typically sales and marketing professionals themselves who have line responsibility for sales revenue. Helping identify sales cycles, cost per lead objectives, average deal size and overall cost per advertising spend is key to helping Fathom SEO achieve objectives on behalf of our clients.

Dan received his BSBA Degree from Bowling Green State University. In his spare time, Dan enjoys coaching rugby at St. Edward High School and also coaching CYO football for St Bernadette's parish in Westlake Ohio.

Joe Soltis has been an internet marketer since 1997. He owned several businesses in the web design and marketing field, discount medical benefits industry, and the credit card processing, all of which received 90% of their new clients through very successful Internet marketing campaigns. In 2005 he moved to Fathom SEO to be part of yet another entrepreneurial company. He and his staff have successfully run the Internet marketing campaigns of over 175 companies in his lifetime.

With an emphasis on Internet marketing best practices through rigorous A/B testing and market research, Joe guides the best practices and marketing strategies of many companies in many industries. His focus and passion is driving results and revenue for all clients and companies he works with.

Joe Soltis' works have often been published, with a series of videos and white papers on email marketing best practices, pay-per-click best practices, and several industry specific internet marketing guides on higher education and healthcare. He has been invited to speak at several conferences.

Joe is a graduate from Ohio State University and lives with his wife, Becky, and two kids in suburban Cleveland.