Our PPC Process - Step 4
Step 4 - Monthly Measurement and Reporting
Performance Tracking - Analysis of paid search trends, including completed forms, click-to-conversion, conversion cost, average cost per conversion and ROI tracking.
Strategic Reports - An executive summary of activity, as well as detailed charts and recommendations based on PPC tracking software and Web analytics.
Campaign Adjustments and Ongoing Optimization - Campaign updates as needed, including ad copy, keywords, maximum cost per click, daily keyword budgets and bidding strategies.
A/B Testing - Analysis of testing various combinations of ad copy to help determine the most effective configuration for improving ROI.
Fathom SEO's PPC management services can customize your Pay-Per-Click campaign. View our PPC Packages here.