Our PPC Process - Step 3
Step 3 - Keyword and Ad Development
Campaign Organization - Development of a flow chart to determine the most effective way to categorize your keywords, ads and landing pages.
Keyword Analysis - Analysis and recommendation of keywords based on Internet user behavior trends (frequency and diversity of keyword phrases), including target market and demographics.
Keyword Selection - Approval of final keyword list base on our research, including your business needs, how people search on the Internet and competitors' activity.
Campaign Development - Establish campaigns and accounts with select media, including bid management software parameters.
Create Ads - Develop suitable ad copy (including tests) based on ROI objectives, landing pages and select media guidelines, including style and word count restrictions.
Step 4 - Monthly Measurement and Reporting - View
Fathom SEO's PPC bid management services can customize your Pay-Per-Click campaign. View our PPC Packages here.