Pay-Per-Click Marketing for the Healthcare Industry

The healthcare industry is a highly competitive one, and ultimately everyone has a choice of hospital, physician or provider for their medical needs. But as more and more people turn to search engines to research their healthcare options, doesn't your organization need to fight for a top position?

With the growing Internet-savvy consumer base, it can be incredibly valuable to be listed at the top of the search engines, including Google, MSN, Yahoo!, and Ask.com. An organic approach to attaining these rankings is certainly a worthwhile pursuit, but it can take time. A solid organic SEO program can take several months to gain traction and increase your rankings, but a more complete approach to healthcare marketing can be necessary. Pay-per-click advertising - in cooperation with SEO - can help you bridge that gap.

Pay-per-click advertising (or PPC) allows you to decide what terms you want to rank for, and then aggressively do so. There is a cost, of course, associated with each person that clicks through to your website.

Daily, weekly and monthly budgets can be set for your PPC healthcare marketing based on the keywords that you pursue. Managing and maintaining these marketing budgets can be a hefty task requiring daily oversight.

The team of PPC experts at Fathom SEO can help you determine what terms you should target in your healthcare PPC campaigns and how aggressively you should do so based on your budget. We can track the progress of your pay-per-click campaign and make adjustments as necessary. We'll handle the daily management of your PPC healthcare marketing campaign for you.

Consider that a recent Harris Interactive poll in Computerworld showed that 70% of adults use the Internet at their primary source for healthcare research. If seven out of 10 of your potential clients are looking to the Internet before they're looking at more traditional outlets, shouldn't you be listed there?

While a certain percentage of those seeking healthcare are doing so on an emergency basis, persons considering an elective procedure (cosmetic surgery, for example) will likely research their options beforehand. What they find on the Internet can play heavily into their final decision.

When you consider that the cost of some medical procedures can be thousands of dollars, every potential patient is important and valuable. Internet marketing for your healthcare services should be targeted at each potential customer or patient.

Pay-per-click advertising will help you increase your visibility and drive valuable leads to your healthcare website.

Fathom SEO has a wealth of experience in PPC advertising for healthcare. Let our team of experts help you choose the keywords that will drive targeted traffic to your website.

Ready to get started? Contact us today.