Defining ROAS
Defining ROAS by Sales Generated
Every Perfect Pass email marketing account comes with advanced and very useful statistical reporting functionality which can let our clients know to the penny how much money in sales was generated from an email campaign.
When an email campaign is being set up, we can easily configure the Perfect Pass email marketing system to track each Web page that is being promoted within the outgoing email message. All of the clicks will then be tracked on the macro level, giving us overall percentages and unique and total click counts per link. In addition, each link will be tracked on the individual level so that we know who went to what link in your website. Based on the topic promoted on a certain Web page, using Fathom SEO's tracking technology we can see what product, service, or interest an individual user has. This email marketing data can then be tremendously useful by a sales force when doing traditional phone sales because the sales force knows what a person is and is not interested in before they even talk to a sales lead. Furthermore, all of this data can be used to segment your subscribers, customers and potential customers into various interest groups and this data can be used to dramatically increase sales from future email marketing, online and offline promotions.
Furthermore, by using the append links function above we can integrate your email marketing campaign with virtually any analytic software and you can see to the penny how money in sales was generated from an email campaign. You can also see where everyone went on your web site as a result of the email campaign.
Lastly, even if your company does not use any analytic software, using Fathom SEO's ROAS tracker you can see to the penny how money in sales was generated from an email marketing campaign.
Contact us today to schedule a free demo of our system.
Our tracking and analytics technology can give concrete answers to the 3 very important questions above. For more information about how we can measure your ROAS, please click on one of the links below: