Press Release Optimization Services

Writing an optimized press release can heighten your website's search engine visibility, while giving it an extra boost in traffic from potential clients searching for your product and business.

News releases can certainly increase your brand awareness. Creating well-written, to-the-point and easy-to-understand press releases - combined with keyword-rich content and enhanced links back to your site - can attract the attention of millions of visitors to such search engines as Google News and Yahoo! News.

The seasoned copywriters at Fathom SEO are professionals who can help you in many ways, from optimizing your news release to coaching you on developing a news article that showcases your knowledge. When you sign up for our press release optimization services, we can help you tell the world that you're an authority in your field and are willing to share a little of what you know.

Are you thinking to yourself: What could I promote?

Beyond your products and services, there are key considerations to keep in mind before you create an optimized press release:

• Is it newsworthy? While you may think it's the best news in the world, an optimized press release isn't effective if there isn't a hook. Did you just receive the highest honor in your field? Is there a new feature on your website? Do you have a new product that is sure to create some buzz? Did you just complete a new study that readers will find insightful?
• Respect your company tradition. Many companies still use a traditional service like PRNewswire, which continues its reputation for distributing news releases to target journalists. Depending on your "news," you may still want to use this service if you believe the media will love your stop-the-presses announcement.
• Inexpensive alternatives. The more established press release distribution services can easily cost hundreds of dollars. Many businesses go for a more inexpensive alternative, such as PRWeb. For under $100, you can send a news release and have it picked up by news feeds and search engines like Google News and Yahoo! News. While it may not reach as many journalists, other visitors - not just reporters and editors - respond to news on the Internet.
• Keep it short. If the news release is more than 400 words, you're saying too much. Brevity is the key, so attention-getting writing and focused content is extremely important.
• Research, research, research. Think of what your targeted audience is searching for and what keywords could possibly drive visitors to your news release.
• Write a quality headline - with keywords, of course. It's the first thing your reader will see. Make it an H1 header tag for even more emphasis.
• Create to-the-point text. A short headline with an informative first paragraph can grab the reader's attention. Include relevant text throughout and you have a better chance of keeping the reader to the end.
• Keyword distribution. Add relevant keywords - without stuffing them into the press release copy - so that keyword density is not abused.
• Link keywords to your site. Send visitors to your website, possibly to a specially designed landing page.
• Track the news release. Use the power of your website and web analytics to measure your success. For example, if you're issuing a new guide, make sure the news release contains the correct URL for the guide registration page. Evaluate visits to the page and how many people register for it.
• Leverage your press release with direct contact. Identify suitable publications, blogs, newsletters and websites that may be interested in your news release. The value of the news, quality of the news release and the depth of your research can produce some great results. Use optimized press releases to promote your brand, to form new relationships with prospects and to boost sales.

Fathom SEO's press release optimization services can help companies ensure their news release idea is worth the effort. We can help you shape your press release, follow the right steps to distribute it and work with you to make sure you can track its performance.

Want to learn more? Contact us today for more information about our press release optimization service.