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Kevin Tomlinson, a veteran Realtor, contacted Fathom SEO to begin a Links program to complement his natural search engine optimization. Kevin saw a 93% increase in referring links in 2006.

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One-Way Link Building

A simple link popularity check would show most companies that they could use more inbound, one-way links. Building link popularity has become increasingly important in determining a website's PageRank, while becoming increasingly difficult to accomplish.

Since reciprocal links aren't given the positive weight that a one-way link receives, the challenge has become getting links from websites without having to give a link back. These one-way links are given more weight than reciprocal links by most search engines. One-way links are seen as a true endorsement of your site, while reciprocal links are not deemed to be an indicator of the worth of your site.

Achieving a great link list is a time-consuming task. You need to have a website filled with content that other websites with related topics want to link to.

A quick link popularity check will likely show the need for more inbound natural links. Our team of SEO Specialists will create a website promotion campaign to include submitting requests for one-way links to directory and business associations. We can also create industry-related articles and newsletters, white papers, and press releases to increase your website's link list.

Need more information about our Search Engine Optimization services?

Our optimization firm offers a variety of services to get your website noticed and increase ROI, including:

Contact our search engine marketing firm today for more information about our quality link building program.