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By Patricia McCune-Bolam, Fathom SEO's Sr. Account Executive
If you have been looking in your inbox lately you have surely seen that email and social media have become good friends. Upon closer examination of this relationship you're going to see they are more than "just friends"; they are friends with benefits.
Why Social Media Loves Email
Everyone wants to be popular, especially when it comes to social media where popularity equals credibility. But what if you are just starting out or are having a difficult time attracting friends and followers? Your loyal email subscribers are the answer.
You have been spending money on SEO and PPC to bring people to your website, so of course you have been collecting their email addresses and following up with all those people, right?
Send your subscribers an email with links to your social media sites and let them know the benefits of being your friend.
Why Email Loves Social Media
Social media is the hot new popular kid in town and email wants a piece of the action. Email has all this great content to share. Why not put a "share" link in your emails so people post your message to their social media sites?
Facebook alone has more than 300 million active users, 50% of which log in on any given day. The average Facebook user has 130 friends. So for every 1 person who posts your message, there are 100+ of their friends who will potentially see it.
You can also add a sign-up link into the message that gets posted so now you are not only getting your message out there, but you are generating new subscribers as well.
If your email campaigns and social media efforts are "just friends," maybe it's time they became a little closer.
