Tips for Taking a Holistic Approach to SEO & PPC

We give you tips for using SEO and PPC together for higher search engine rankings and better conversions.

April 2, 2008

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How Online Videos are Built to Help Your Business Drive sales and leads to your business with a custom Internet video. Learn each step Fathom SEO follows when creating an online video from concept to marketing success. Jim Kukral leads you through the entire process. May 6, 2008 4:15
10 Secrets to Running a Paid Search Campaign Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, we show you PPC best practices. April 29, 2008 6:23
How Tweaking Basic Camera Settings Can Help Your Video Stand Out Learn how adjusting some basic camera settings can greatly enhance the quality of your Internet video. April 22, 2008 5:32
Travel & Hospitality: Who Should Use Online Video Considering using online videos for your hotel, golf resort, day spa or travel bureau? Fathom SEO shows you how Internet videos can best benefit the travel and hospitality industry. April 15, 2008 3:51
How to Light a Whiteboard Like the Pros Learn how to properly illuminate a whiteboard ad and take your lighting skills to the next level. April 8, 2008 2:47
Tips for Taking a Holistic Approach to SEO & PPC Say “no” to PPC and SEO silos. They complement one another and are not opposing forces. We give you tips for using SEO and PPC together for higher search engine rankings and better conversions. April 2, 2008 6:05
Blogging Tips From an Expert Blogger What makes some blogs better than others? How important are subscribers, Google PageRank, and Technorati score? Jim Kukral and Paul Richlovsky discuss what really makes a good blog. March 25, 2008 9:59
How to Improve Click-Through Rates Learn to improve click-through rates on your upcoming email marketing campaign. Tips on how to code your message so that it renders properly to various ISPs, designing your ad so that it reads well and where to place calls-to-action can help your email message reach a higher number of potential customers. March 18, 2008 3:07
How B2B Companies Can Use Email Marketing Want to learn how to land in prospective customers’ email in-box? Joe Soltis offers tips on providing clean content, sending from a white-listed IP address, using quality double opt-in features and tracking your results with analytics. Following our tips can help B2B marketers master email marketing. March 11, 2008 3:45
How to use Email Marketing as Part of a Broad Marketing Mix Coordinate email marketing with your company’s other promotional efforts – from SEO to PPC – for an even greater return on investment. Joe Soltis shows you how. February 27, 2008 2:20
How Hospitals Can Use Email Marketing Create a recipe for success with tips for how your hospital or healthcare facility can effectively use email marketing. Joe Soltis offers pointers on how to capture the attention of website visitors, what to do with their contact information and suggestions for making the most out of each email. February 19, 2008 4:02
How to Choose an Email Marketing Vendor Sophisticated marketing efforts are beyond batch-n-blast. Learn how to choose an email marketing vendor with tips offered by Joe Soltis. Questions like, "Is the email marketing vendor black- or white-listed with ISPs" and "Can the vendor track if a recipient clicked on a link" will help your business' targeted emails stay out of spam filters. January 16, 2008 3:41
Getting Started: Social Media Social media. Where do you begin? Decide who your customer is and their targeted audience. Is it a younger crowd? Then go for it, but realize that not everyone will attract the Myspace crowd. Make it easier for your fans to connect with your brand. We show you how. January 9, 2008 2:34
How Does Instant Replay Work? - In a Nutshell Drive sales and leads to your business with a custom Internet video. Fathom SEO shows you how its new Instant Replay Internet video marketing production program operates, from video creation and production to marketing and success measurement. January 9, 2008 4:19
Building a Quality Email Marketing Database Find out how to build a large - yet refined - email marketing database. Tips like using "double opt-in" and partnering with a lead generation vendor will help you stay out of spam results. December 17, 2007 2:41
Kickstart Higher Education Marketing with Email Learn to use email marketing to connect with prospective students, current students, parents and alumni. Joe Soltis explains how higher education marketers can use this targeted marketing method to boost ROI. December 4, 2007 4:09
Web Video Production and Marketing Tips The Dawn of a New Industry - Internet Video Production and Marketing November 14, 2007 2:55
Opt-In Email Marketing Solutions for Your Business Generate sales and new leads for your company with opt-in email marketing. Joe Soltis talks about how to design the ideal email marketing campaign. November 14, 2007 2:45
The 6 Best Free Web 2.0 Healthcare Tools Fathom SEO's latest guide details the best free healthcare tools and shared trends in the hottest online consumer health services. October 24, 2007 3:04
12 SEO Killers Mike Murray, VP of Fathom SEO, talks about what not to do during your SEO campaign. August 20, 2007 6:27
Email Marketing Joe Soltis talks about how Email marketing can help your company. August 20, 2007 9:46