Full-Service Email Marketing Solutions

At Fathom SEO, we have the capability to develop a strategy for your email marketing, design your ad, write your copy, test your ad for deliverability, proper-rendering, and response rates, and then execute your email campaign with a way to track and maximize your ROI. You are free to choose which of our email marketing solutions best suits your company's needs. Our customer service model is very flexible and easy to understand.

It takes a special mix of talent and resources to be able to execute an integrated email marketing campaign.

In order to properly execute an email campaign and get the maximum ROI, an email marketing solution must:

• Achieve top in-box delivery rates. In order to achieve top deliver rates, we work daily to keep our clients white listed, keep them off of the back lists, and keep our client's database clean of bounces, removals and spam complaints.
• Keep up-to-date with the latest protocols and technology involved in deliverability, commercial opt-in email marketing and spam filtering. Our email marketing solution includes monitoring the industry daily by testing various technologies, staying tuned to the latest news and communicating with key individuals and organizations within the Industry.
• Have the tracking technology to track who and how many people receive the email, open the email, click on all links within the email, make a purchase, etc., and segment the database into those who don't respond, those who respond, those with certain interests, and those in certain psychographic, demographic, or geographic groups.
• Have a full email marketing solution that can handle all technological aspects of email marketing from deliverability, to tracking, to multiple format message sending, to database cleaning and segmentation.
• Have creative design resources and knowledge to create an effective ad that is designed in such a manner that it maximizes the desired activity of the recipients.
• Have copywriting resources and knowledge that can effectively communicate what you want to communicate and do it in a manner that maximizes your ROI without setting off content-based spam filters.
• Have coding resources and knowledge that can effectively code your email so that it renders correctly across different platforms, operating systems, ISP's, browsers, and mobile devices and does not set off content-based spam filters.
• Have the overall account manager, who really understands marketing and email marketing, and can quickly and effectively coordinate everything between various departments and people.

For more information about what our email marketing solutions can do for you, request a demo today.