Knowledge Center > Opt-In Email Marketing > Email Marketing System Features > Database Processing/Cleaning/Segmentation

Database Processing/Cleaning/Segmentation

Automatic Filtering for Bounces/Removal Requests - If you do not properly filter bounces out of your database, you will become black listed and most of your database will not receive your email. Perfect Pass email marketing solution will automatically remove email addresses that are invalid or consistently bounce. It automatically removes hard bounces (such as "this email address no longer exists") and flags soft bounces (such as "this mailbox has exceeded its quota"). An email address is permanently removed from the database if it is a hard bounce and if it has had three consecutive soft bounces. This feature ensures that you do not lose valid email recipients while removing undeliverable addresses that no longer are an asset to you.

Our email marketing solution automatically processes and deletes removal requests within seconds of someone opting out of your database.

We will also scrub your database against our global suppression list of known email addresses that should not be contacted due to deliverability problems they may cause.

Data Collection - Our email marketing solution offers offer easy integration of your signup forms into your website. We can even help you get new subscribers interested in signing up for your newsletter. With a wide array of data collection features, we can help you build a solid marketing database with the demographic and psychographic information you want and need in order to drive strategic growth.

Data Importation/Cleansing - We can get your data in and out of the system with the simple click of a button. Your data is always filtered for bounces, removals, duplicates and known spam traps. This process can be completed via a manual upload or an automated API call which can move and synchronize data.

Data Search & Segmentation - With database technology that runs on Oracle™, you can rest assured that your data will be processed quickly and accurately. If you have the desire to segment your data based on most any parameter, it can be done with Fathom SEO's email marketing solution. For example, you can segment your data based on age, race, sex, interest, buying history, date of opt-in, links clicked, emails opened, geographic area, psychographic parameters, or any other way that you would like.

AB Splits/Random Samples - When you are testing out a marketing concept to see if it works using Random Sample or AB Split features, you will be able to test a campaign and find out what really gets your recipients to do what you want them to.

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