Behavioral Monitoring/Dynamic Content & Event-Triggered Messaging

Event-Triggered Messaging - With Fathom SEO's Perfect Pass email marketing solution, you can put your email marketing campaigns on autopilot and send your recipients incredibly relevant and timely information with sophisticated, automated technology. The possibilities are virtually limitless.

An example of an event-triggered message:

• Mr. John Doe fills out a form letting you know that he is interested in your product.
• An HTML email is immediately sent to John letting him know more about your product and your company.
• Five days later, Perfect Pass notices that John Doe has not purchased anything yet and sends him a follow-up email with more information about your product.
• Ten days after John signed up, he is sent another email offering him a 10% discount off of your product. John clicks on the link to order but does not make a purchase. Yet, Perfect Pass notices that he does click on other product offerings offered in the email message sent to him.
• Twelve days after John signed up, he is sent another email offering him a 15% discount off the purchase price if he buys 3 or more products from your company within the next 72 hours.
• Thirteen days after John signed up, he purchases 3 products from your company as a direct result of your email marketing campaign.

Dynamic Content - Imagine being able to instantly send 1 million targeted email messages, written specifically to the likes, desires and needs of each individual recipient on your email list with the push of one button. This concept is a reality with Perfect Pass email marketing solution. Based on the stated preferences and Internet surfing activity of your recipients, Perfect Pass can send highly targeted messages with content written specifically for each individual recipient.

Click on one of the other system features to learn more about our email marketing solution:

• Deliverability Monitoring
• Advanced Tracking & Statistics
• Content Analysis
• Multiple Format Message Sending
• CAN-SPAM Compliance
• Database Processing/Cleaning/Segmentation
• Behavioral Monitoring/Dynamic Content & Event-Triggered Messaging
• CRM/SalesForce.com Integration
• Website Analytic Integration
• API Interface
• ROI Tracker
• Customer Incentive & Loyalty Programs
• Viral Marketing with Forward to a Friend
• Custom Developed Features

Learn more about our email marketing service. Contact our PBM Firm today for additional information.