Why Double Opt-in is Better for Your Business

When it comes to deciding whether or not to allow your emails into your recipients' inboxes, ISPs don't really care whether your email message is single opt-in or double opt-in. Typically, ISPs are only concerned with complaints generated from emails you send.

The fact is single opt-in databases and purchased email lists are responsible for most of these complaints because the recipients failed to explicitly opt-in to receive information from you via a double opt-in or a closed-loop method. When marketing with a single opt-in database, eventually your email marketing initiatives may generate enough complaints to cause your messages to be blocked from arriving in the inboxes of your recipients.

For this reason, your email marketing strategy should have a focus on maximizing your marketing efforts to double opt-in email addresses.

Read excerpts from this double opt-in email study online:

• Important Definitions
• The History of the Spam Problem
• Spam Filters
• Spam Complaints
• Spam Traps
• Creating an Effective Double Opt-in System
• Getting New Subscribers
• Conclusion
• About the Author
• About Perfect Pass