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Yahoo! What’s Next?
Now that Terry Semel has resigned as chief executive and now Yahoo! co-founder Jerry Yang will be filling his shoes. Will he be able to get Yahoo! back on track? Hard to tell, Trip Chowdhry an analyst of Global Equities Research states; “He didn’t function as Chief Yahoo, so why would you think he will succeed as CEOâ€. Now that’s scary, Google are you listening?
Jerry Yang and David Filo have found Yahoo!, now why not have faith in Jerry to take Yahoo! to the next level? Is he incompetent? After all he was brilliant enough to have put Yahoo! together. Or is that they; “missed the boat and, in the internet space, there are no second chances†says Trip Chowdhry.
There’s always room for second chances so Jerry if you want to take Yahoo! to the next level as you mentioned, how about starting with these;
- clean up your search result.
- provide more information about our web pages in your Site Explorer.
- send out a few of your Yahooler’s to talk more about optimization for your search engine.
That’s a start for now as I’m sure you have much more important things to do to get Yahoo! to the next level.
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Comments
4 Comments so far4 Responses to “Yahoo! What’s Next?”


Good points, Fathom. I’m intrigued by the statement:
“send out a few of your Yahooler’s to talk more about optimization for your search engine.”
And I’m curious what you mean by this. Are you asking them to tip their hat a bit about what they’re looking for? In contrast to Google’s semi-closed door policy as to what they value, do you feel a search engine could be effective as a tool for users, rather than spammers, if they showed their philosophy a little bit more?
Just food for thought. It will be interesting to see if Yahoo! and their new direction can do anything to regain their former prominence.
Hi Tom,
Tip the hat or laying it on the line. I know that’s a long shot but I believe Google have and are getting better with their search engine by communicating with us and listening to our feedback. Web site owners are getting a good amount of traffic from Yahoo!, but to understand what’s really going on with Yahoo! is a bit vague.
Beth
Hi Tom,
I’m generally speaking of Yahoo! having employee’s out in our industry to talk not just at conferences. Google has several employee’s out in the industry whether it’s their own blog like Matt Cutts or in Google Groups and soforth.
Beth
I believe that everyone should get second chances and if he was able to co-found Yahoo than I have faith he can take Yahoo to the next level.